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The use of Facebook as a shopping portal is still in its infancy and marketing managers are still trying to understand how the Facebook platform can provide them with the means of growing the value of their brand(s) with a highly efficient means of monetizing it. One of the greatest concerns of Marketing Executives during recent years has been to find a way to quantify the ROI of Social Media. The simple metric of tracking the number of "Likes" that can be generated by a brand's "Page" is widely regarded as being greatly inadequate and many professionals admit to being bewildered in knowing how to transcend beyond this.

With 750 million users, Facebook is the largest "residential district" in the world that lacks a strong, vibrant and thriving "commercial district". On one hand, it is a salesman's dream and on the other, it is a marketer's strategic nightmare. At Sortal, our mission is to provide merchants with a rational means of entering into the Facebook community by equipping them with a sophisticated marketing toolkit together with a robust commercial framework so that they can successfully engage and convert people according to the unique culture that exists throughout the Facebook society as a whole.

What makes Sortal unique from other similar f-Commerce propositions? The Sortal platform was designed with social networks user behaviour at its foundation together with an emphasis in helping merchants to enter the Facebook community according to the unique expectations and requirements of the community. Merchants that use Sortal have a unique mechanism to drive broader success of their Customer Loyalty Program by defining intelligent ROI metrics and choosing the best Sortal tool(s) for the job; with the by-product being increased brand value and sales. These merchants are able to entice, engage and energise a fan-base within Facebook and then streamline their ability to create a narrative and share their activities—even if they do not actually shop—with members of their social network. Through this process, new fans are recruited and merchants are then able repeat the cycle and appeal to an ever growing audience.

Sortal uses the Magento Open Source platform; which has quickly become the de facto standard eCommerce system and seems poised to dominate their market sector for the foreseeable future. The richness of the Magento eCommerce system provides merchants with a best-in-class architectural framework for managing products and inventories, publishing catalogues and handling transactions according to unique characteristics of each merchant. In addition to this, Magento provides a thriving ecosystem that extends the wealth of additional features at a very low development and maintenance cost. From a Sortal perspective, the combination of Sortal plus Magento means that merchants can publish elegantly branded catalogues to nurture customer loyalty and sell any product or service—simultaneously through multiple stores, using a single platform—and grow the volume of transactions using Sortal's unique set of Facebook marketing tools, within Facebook.

In this way, Sortal provides merchants with more than just a "Facebook store" or the number of "Likes" that a brand receives. Merchants love Sortal because it provides them with unprecedented access to social information and mechanisms, and a vastly richer means of calculating the ROI of Social Marketing in isolation from their non-social marketing activities, using an array of scenarios and data. Consumers love Sortal because it provides them with an entertaining and personalized Customer Loyalty Program, on a brand-by-brand basis, that cannot be achieved through any other Social Shopping or eCommerce system.

To view a basic demo: http://www.facebook.com/pages/Satinei/

For more information, contact us here at www.satinei.com