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You Know "Like!" But Do You Know "Like 2.0"?

duncan mctavish — Sun, 09 Oct 2011 12:57:06 +0100

The use of Facebook as a shopping portal is still in its infancy and marketing managers are still trying to understand how the Facebook platform can provide them with the means of growing the value of their brand(s) with a highly efficient means of monetizing it. One of the greatest concerns of Marketing Executives during recent years has been to find a way to quantify the ROI of Social Media. The simple metric of tracking the number of "Likes" that can be generated by a bran...

what are people really buying online

Administrator — Tue, 26 Jul 2011 18:46:27 +0100

how we spend our money-online shopping around the world

Administrator — Tue, 26 Jul 2011 18:36:25 +0100

On-line Credit Card Fraud

duncan mctavish — Thu, 16 Jun 2011 13:18:20 +0100

The Question

I am an E-commerce consultant and I also own and operate an on-line business. Recently, a handful of new customers have been placing a string of orders and their transactions were authorized with CVV and 3-D Secure matches. It was by pure coincidence that I was able to spot that multiple orders were being shipped to the same address but to customers with different names. I was puzzled. Why so many orders to different customers from the same address?

The Investig...

The top 5 tips for socail media in 2011

Administrator — Fri, 31 Dec 2010 15:54:46 +0100

Extend prospect and customer base. Your brand and offering can reach a larger prospect base than it might through traditional media due to social media’s strong audience numbers, especially on sites like Facebook.

Support entire purchase process. While some media formats focus on intent initiation and conversion-to-purchase, social media provides useful information at every step of the buying cycle including: need initiation...

Mobile Retailing

Administrator — Wed, 25 Aug 2010 13:50:54 +0100

Retail and brand businesses surveyed by Adobe Systems are overwhelmingly looking to deploy mobile websites as their mobile strategy, rather than downloadable apps, by a factor or 10 to one. The first annual Adobe Scene 7 Mobile Commerce Survey out this week finds that 80% of businesses surveyed are planning or having already deployed a mobile website. Just 8% cited a downloadable application-only mobile commerce strategy as their way ahead.
The survey uncovered four key areas of...

June online sales report

Administrator — Tue, 20 Jul 2010 09:56:33 +0100

The warm weather and summer sporting events helped lift online retail sales by 20% in June.

Shoppers spent £4.4bn online last month, according to the IMRG Capgemini e-Retail Sales Index. This is the highest growth rate since June 2008.

In the first half of the year consumers have now spent £26.2bn online in the UK, Up 15% on the same period last year.

Electronic goods performed particularly well online, with sales up 26% year on year and 3% mont...

YouTube Facts & Figures

Administrator — Fri, 09 Jul 2010 09:13:31 +0100

Internet sales up May

Administrator — Fri, 18 Jun 2010 14:46:38 +0100

Internet sales in May were worth more than 7% of the total UK retail market, according to figures from the Office for National Statistics (ONS).

The experimental figures from the UK’s official statistics body, showed that the weekly value of internet sales last month was £409m. That equates to approximately 7.4% of total retail sales, excluding car fuel.

The figure is lower, however, than the 8.1% share of the market that online sales took in April, ...

March online sales report

Administrator — Mon, 26 Apr 2010 09:28:12 +0100

Retail sales continued to grow fastest online in March, new figures out today show.

Some £4.5bn was spent online in March, according to figures from the IMRG Capgemini e-Retail Sales Index, a rise of 15% from the same time last year. The rise came as warm weather inspired people to shop for new clothes, where retailers saw a 27% rise in sales. Footwear and accessories were the fastest growing areas of the market, with rises of 58% and 55% respectively.

Th...

Even the big guys get it wronge - Outnet Crash !

Administrator — Fri, 23 Apr 2010 10:04:18 +0100

On Friday, discount high fashion site The Outnet hosted a “pop-up Sale”, offering lots of designer goodies for just a £1. At first glance it could be easy to see how the site could have been deluged with customers far beyond its expectations.
But customers had to register in advance of the Sale going live, so The Outnet will have had good visibility of the numbers it should have expected to try and log on to bag a bargain.

The problem appears to be because...

High street takes another blow, in the online wars

Administrator — Tue, 20 Apr 2010 16:10:14 +0100

In today's newsletter we reveal that Pricerunner.co.uk has gone to some lengths to point out just how much more expensive shopping on the high street can be, compared to online. Its mystery shoppers scoured 11 high streets across the UK to find out just how much more consumers can spend in bricks and mortar shops, compared to their online rivals.

Pricerunner describes this difference, of some 31% across a basket of fast-moving consumer goods, as a 'high street tax'. Retailers...

Online sales soar as high street suffers a dip

Administrator — Fri, 16 Apr 2010 14:44:14 +0100

Online UK fashion sales grew fast this week while bricks and mortar stores showed a distinct weakening in consumer interest.

The latest BDO High Street Sales Tracker shows that in the week ending April 16, online sales grew by 63%. Fashion sales were “exceptionally buoyant,” said BDO.

But on the high street, like-for-like sales, which strip out the effect of store openings and closures, were down by 3.3%, with fashion sales down by 2.4%, the first f...

Magento 1.8 is Out !

Administrator — Wed, 14 Apr 2010 13:14:53 +0100

New Features in Enterprise Edition Version 1.8

Magento Enterprise Edition Version 1.8 features a new module enabling merchants to increase customer retention through sending configurable, automated email reminders for abandoned shopping carts and wishlists. This enables merchants to target promotions and discounts to customers based on browsing activity.

Magento Enterprise Edition Version 1.8 also includes the addition of Solr as an alternative search engine to...

The next generation of e-tail

Administrator — Mon, 12 Apr 2010 00:00:00 +0100

No retailer can afford to be without a website these days, but what are the must-haves and what are the costly fripperies that won’t improve your bottom line?

When a retailer says that 90 per cent of its store customers have been on its website before coming to a shop to make a purchase, it’s clear the online channel must be providing a competitive advantage.

That retailer, Evans Cycles, makes regular improvements to its site – which raises the questi...

Magento 1.4

Administrator — Thu, 08 Apr 2010 00:00:00 +0100

I’ve had a few discussions with people now about how to upgrade to Magento 1.4 in the best fashion. Here is my approach, which works well, and I believe provides the cleanest solution.

   1. Backup everything!

   2. Create a sub-directory called /new on your server

   3. Copy 1.4 release to /new

   4. Take a copy of the existing 1.3.* Magento database, rename it and upload to MySql

...

Mobile app downloads to more than double

Administrator — Wed, 07 Apr 2010 00:00:00 +0100

Mobile app downloads will hit 6bn this year, more than double the 2.4bn that were downloaded in 2009, according to ABI Research. The market is being driven by increasing smartphone take-up alongside a growing number of mobile app stores, which are heightening competition in the space and stimulating demand. However, ABI claims both app downloads and revenues from app sales will decline by 2012 as more developers offer their apps for free or on an ad-supported basis in order to stay popular<...

Rates for Mobile Search Ads will exceed those for PC

Administrator — Sun, 21 Mar 2010 00:00:00 +0100

Rates for mobile search ads will exceed those for PC search ads thanks to the growing popularity of smartphones. Speaking in an analyst briefing, Google's engineering VP Vic Gundotra said the number of Google searches via mobile has increased fivefold over the past two years. Although he declined to predict when the crossover will take place, Gundotra says mobile ad rates have already risen "dramatically".

"Google has bet big on mobile," says Gundotra. "We h...

GOOGLE FACTS & FIGURES

Administrator — Sun, 21 Mar 2010 00:00:00 +0100

Google Facts & Figures past and present. Excellent Time line showing Googles earnings and figures, past & present.

Including other Google apps, Google Search and of course the $ money !

Compiled by Pingdom, "Mission : to organise the world's information and make it universally accessible and useful. " I should add, whilst making a small fortune along the way "

$ Numbers which i've only seen, alongside hard drives capacity figures ! ...

Magento Scores $22.5 Million For Open Source E-commerce Platform Play

Administrator — Tue, 16 Mar 2010 00:00:00 +0100

Magento

According to a regulatory filing, LA-based Magento Commerce, which develops an open source e-commerce software suite, has recently received a $22.5 million capital injection in an equity funding round.

Magento was originally a product developed and marketed by Varien, a 9-year old company that also delivers e-commerce business consulting and ot...