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Tags >> SEO
Jun 16
2011

On-line Credit Card Fraud


POSTED BY duncan in Virtual Teams , social networking , SEO , Search , Satinei sense , Mobile search , mobile apps , magento , Ecommerce

The Question

I am an E-commerce consultant and I also own and operate an on-line business. Recently, a handful of new customers have been placing a string of orders and their transactions were authorized with CVV and 3-D Secure matches. It was by pure coincidence that I was able to spot that multiple orders were being shipped to the same address but to customers with different names. I was puzzled. Why so many orders to different customers from the same address?

The Investigation

I called my Payment Gateway Support Team to discuss it. What we started to notice was that each order was placed with a different credit card. These customers were attempting to use up to 20 different credit cards each! All issued by off shore banks. Upon closer inspection, even though they correctly provided the card number, CVV and 3-D Secure information, they were unable to correctly match the address or postal code with the card.

The Problem

My Payment Gateway and I agree that these are fraudulent transactions. But, what can be done to stop them? The problem is, as I understand it, the credit card holder has to report abuse before a fraud investigation can begin. In the interim, these fraudsters will process as many charges as they can until the card stops working. Those that will get stuck with the bill can range from the card owner (not noticing the fraudulent transactions), the card issuer or the merchant. As for my business, we've blacklisted their addresses. I feel I have been fortunate. If you're a merchant doing heavy volumes of business, are your systems already set-up to intercept this?


Mar 21
2010

Rates for Mobile Search Ads will exceed those for PC


POSTED BY admin in SEO , Search

Rates for mobile search ads will exceed those for PC search ads thanks to the growing popularity of smartphones. Speaking in an analyst briefing, Google's engineering VP Vic Gundotra said the number of Google searches via mobile has increased fivefold over the past two years. Although he declined to predict when the crossover will take place, Gundotra says mobile ad rates have already risen "dramatically".

"Google has bet big on mobile," says Gundotra. "We hope and believe that there's a chance that cost per click of mobile ads could exceed desktop in the future.”

His comments echo those of CEO Eric Schmidt, who said last month that Google is now a "mobile first" company. The firm has stepped up its mobile efforts in recent months, acquiring mobile ad network AdMob and launching its first mobile hardware, the Nexus One smartphone. Gundotra says Google is optimising its full range of services, not just search, for mobile devices. He claims more than 50m people are now using Google Maps from their mobiles.

Mar 21
2010

GOOGLE FACTS & FIGURES


POSTED BY admin in SEO , Search

Google Facts & Figures past and present. Excellent Time line showing Googles earnings and figures, past & present.

Including other Google apps, Google Search and of course the $ money !

Compiled by Pingdom, "Mission : to organise the world's information and make it universally accessible and useful. " I should add, whilst making a small fortune along the way "